$558M poured into TON! Nasdaq’s Verb is creating a Toncoin treasury and rebranding. Big moves in the crypto space! #Verb #Toncoin #Crypto
🎧 Listen to the Audio
If you’re short on time, check out the key points in this audio version.
📝 Read the Full Text
If you prefer to read at your own pace, here’s the full explanation below.
Nasdaq-Listed Verb Technology’s Big Move: Raising $558 Million for a Toncoin Treasury and Rebranding
Hey everyone, it’s John here, your go-to guide for all things blockchain and crypto. Today, we’re diving into some exciting news that’s shaking up the world of public companies and cryptocurrencies. I’m joined by my assistant Lila, who’s always full of great questions to help us break things down for beginners. Lila, what’s on your mind about this story?
“Hi John! I’ve been hearing about this company called Verb Technology raising a ton of money for something called Toncoin. It sounds huge, but I’m a bit confused—what exactly is going on here?”
Great question, Lila. Let’s start from the top and make this crystal clear. In the fast-paced world of crypto, we’ve seen companies like MicroStrategy pile into Bitcoin as a treasury asset. Now, as of August 2025, Verb Technology is making headlines by doing something similar but with Toncoin (TON), the native cryptocurrency of The Open Network. They’ve just closed a massive $558 million funding round to build what’s being called the first publicly listed Toncoin treasury. And that’s not all—they’re rebranding too. Stick with us as we unpack this step by step.
A Quick Background on Verb Technology
In the past, Verb Technology was known as a tech company focused on interactive video platforms and e-commerce tools. Listed on Nasdaq under the ticker VERB, they’ve been around since 2014, helping businesses with things like live streaming and sales tech. But like many firms in the evolving digital space, they’ve been eyeing blockchain opportunities.
As of now, in 2025, Verb is pivoting hard into crypto. According to recent updates from reliable sources like CryptoSlate and CoinChapter, the company has successfully raised $558 million through a private placement. This isn’t just any funding—it’s oversubscribed, meaning more investors wanted in than there was room for, and it attracted over 110 participants, including big names like Kingsway Capital leading the charge.
“John, what’s a private placement? Is that like crowdfunding?”
Not quite, Lila. A private placement is when a company sells shares or securities directly to a select group of investors, usually institutions or high-net-worth individuals, without going through a public offering. It’s faster and often used for big strategic moves like this. In this case, Verb sold about 58.7 million shares to fuel their new direction.
What is Toncoin and The Open Network?
Before we go further, let’s explain the star of the show: Toncoin. Lila, you mentioned confusion—want to elaborate?
“Yeah, John. Toncoin sounds familiar, but what’s it all about? Is it related to Telegram?”
Spot on, Lila! Toncoin (TON) is the cryptocurrency powering The Open Network, often abbreviated as TON. Originally developed by the team behind Telegram (the popular messaging app with over 900 million users), TON is a blockchain designed for speed, scalability, and integration with apps. Think of it like a super-efficient highway for digital transactions, where Toncoin is the fuel or toll you use to drive on it.
In simple terms, TON uses a proof-of-stake (PoS) system— that’s where holders “stake” their coins to help secure the network and earn rewards, kind of like earning interest in a savings account but for blockchain validation. As of now, TON has gained massive traction, especially through Telegram’s mini-apps and games, making crypto accessible to everyday users. It’s not just hype; it’s backed by real adoption, with Toncoin’s market cap hovering in the billions.
Looking ahead, TON’s ecosystem is exploding with decentralized apps (dApps), NFTs, and even tokenized real-world assets (RWAs), which are basically digital versions of things like bonds or treasuries on the blockchain.
The Funding Details: Building a Toncoin Treasury
Now, let’s get into the meat of the news. On August 8, 2025, Verb Technology announced the closing of their $558 million private placement. The majority of these funds will go toward purchasing Toncoin, positioning Verb as the first Nasdaq-listed company to hold TON as its primary treasury reserve asset.
What does that mean? A treasury reserve is like a company’s rainy-day fund or strategic savings. Instead of traditional assets like cash or bonds, Verb is betting on Toncoin. They plan to stake these TON holdings to generate rewards, which could help grow their reserves over time. Recent reports from Blockonomi and Finimize confirm this strategy, noting that Verb aims to hold a significant portion—potentially up to 5% of TON’s total supply, based on social media buzz and analyst estimates.
“Whoa, John—staking? Is that safe? And why Toncoin specifically?”
Staking is generally secure if done right, Lila—it’s like lending your coins to the network for validation, and you get paid in more coins. Risks include market volatility, but rewards can be attractive, often 5-10% annually for TON. As for why Toncoin? TON’s tied to Telegram’s massive user base, which drives adoption. Plus, with institutional interest growing (think tokenized treasuries hitting $4B in value as per recent web data), TON is seen as a high-growth asset. Verb’s move signals confidence in TON’s future, especially with partnerships and funds like the $500M Telegram Bond Fund tokenized on TON earlier this year.
The funding was a hit: upsized from initial plans and oversubscribed, drawing crypto-native investors alongside institutions. This isn’t isolated—posts on X (formerly Twitter) highlight similar trends, like other firms tokenizing treasuries or stacking AI tokens, showing a broader shift toward crypto treasuries.
The Rebranding to TON Strategy Co.
Hand in hand with the funding comes a rebrand. Verb Technology is changing its name to TON Strategy Co. (TSC), emphasizing their new focus. As of the latest updates on August 9, 2025, this rebrand is underway, with the company shifting from tech tools to a crypto treasury play.
In the past, rebrands like this have signaled major pivots—think Facebook becoming Meta. Here, it’s about aligning with TON’s ecosystem. CoinCentral reports that VERB’s stock surged 90% on the news, reflecting market excitement. Looking ahead, Verb (soon TSC) will report Q2 earnings on August 13, 2025, which could provide more insights into their TON holdings and strategy.
Implications for Crypto and Public Companies
This move has big ripples. For beginners, it shows how crypto is going mainstream: a public company betting big on a specific blockchain asset. Intermediate readers might note the parallels to MicroStrategy’s Bitcoin strategy, which has paid off handsomely.
As of now, TON’s institutional profile is growing, with Verb’s commitment adding credibility. It’s not just about holding coins; it’s about participating in TON’s growth through staking and potentially more integrations with Telegram.
Potential benefits include:
- Yield Generation: Staking rewards to boost treasury value.
- Diversification: Moving beyond fiat reserves in an inflationary world.
- Adoption Boost: Encouraging other firms to explore crypto treasuries.
Of course, risks like crypto volatility and regulatory scrutiny apply. But with sources like Investing.com confirming the details, this seems like a calculated bet.
“John, does this mean more companies will start holding crypto like this?”
Possibly, Lila! We’re seeing a trend with RWAs and tokenized funds. For example, Avalanche and VanEck launched tokenized Treasury funds, and X posts mention surges in tokenized US Treasuries to $4B. It’s an evolution from past experiments, like the first T-Bill RWA on XRP in 2024, toward a future where blockchains hold real economic weight.
Timeline of Events
To keep things clear:
- In the past (pre-2025): Verb builds tech platforms; TON launches and grows via Telegram.
- As of now (August 2025): Funding closed on August 8; rebrand initiated; stock surges.
- Looking ahead: Earnings report on August 13; potential TON purchases and staking ramp-up; watch for more institutional TON adoption.
John’s Reflection: As someone who’s followed crypto from its early days, this feels like a milestone. Verb’s pivot underscores blockchain’s maturity—moving from niche tech to corporate strategy. It’s exciting, but remember, always do your own research before diving in.
Lila’s Closing Comment: Thanks, John—this cleared up so much! I’m optimistic about TON’s potential and can’t wait to see how this plays out for everyday users like me.
This article was created using the original article below and verified real-time sources:
- Nasdaq-listed Verb secures $558M in funding for TON treasury, initiates rebrand
- Verb Technology Raises $558M to Build Toncoin Treasury – CoinChapter
- Verb Technology Raises $558 Million And Bets On Toncoin – Finimize
- Verb Technology Rebrands as TON Strategy Co. With $558M Toncoin Treasury Push – Blockonomi
- Verb Technology (VERB) Stock: Surges 90% on $558M Toncoin Treasury Pivot and Rebrand
- Verb Tech Rebrands After $558M Toncoin Move
- Verb Technology Company (Nasdaq: VERB) Successfully Closes $558 Million Private Placement to Launch First Publicly Listed TON Treasury Strategy Company, in Partnership with Kingsway Capital | The Manila Times
- VERB closes $558 million private placement for Toncoin treasury strategy By Investing.com
- Toncoin’s institutional profile grows with Verb’s $558m public treasury commitment